SHIFT Signs partnership with DASA, the world’s largest DevOps and Agile Industry Association
Becoming the third Partner in Japan to advance BizDevOps

Three from SHIFT Appointed DASA Ambassadors to Lead Collaboration and Talent Development in Japan and Globally

SHIFT Inc. (Head Office: Minato ku, Tokyo; President and CEO: Masaru Tange; hereinafter “SHIFT”), which supports customers in creating software services and products that drive sales, announces that it has concluded a Transformation Partner contract with DASA (Headquarters: Dutch Rotterdam, CEO: Rik Farenhorst), the world’s largest DevOps/ agile trade association. SHIFT is the third Japanese company to sign the agreement. In addition, three professionals from SHIFT have been appointed as DASA Ambassadors to lead digital transformation (DX), collaboration, and talent development in Japan and globally.

DASA has more than 40,000 community members in 50 countries and has partnered with more than 300 organizations. We are integrating business with development and operation processes and developing a variety of programs to realize a “BizDevOps” in which both business and technical departments in companies collaborate to create new value. Going forward, SHIFT will further expand its DevOps/ Agile-related services and promote the strengthening of human resource development while utilizing DASA’s extensive knowledge of DevOps/ Agile and global partnerships. Through these efforts, we will contribute to advancing DX for domestic companies and ultimately realizing BizDevOps.

【Partnership Objectives】
■Supporting the introduction of Global DevOpes/Agile Best Pactices in Japan
SHIFT will support the introduction of DASA Value Box, which systematically organizes the best practices of DevOps/ Agiles in developing products, into the Japanese market. In addition to promoting the localization of DASA value box content, we will update SHIFT’s proprietary agile transformation framework, “Eight Keys,” and expand and provide services. In this way, we will work to resolve issues such as improving the development productivity of products possessed by domestic companies and collaborating between business/technology divisions.

■Strengthening Human Resource Development for the Development of Next-Generation Leaders
SHIFT will further strengthen its human resource development by utilizing the extensive educational programs offered by DASA. Aiming to create the next generation of leaders who will drive DevOps/ agile domain in Japan, we will conduct systematic training according to the skills-levels of individual members.

【Appointment of Three DASA Ambassadors】
The DASA Ambassador program is a DASA accreditation that recognizes professionals around the world with specialized expertise in DevOps and Agile. As of September 2025, 34 professionals globally—including three newly appointed members from SHIFT—have been accredited.
Accordingly, the following three individuals from SHIFT have been appointed as DASA Ambassadors

Scrum Master, Agile Evangelist　 Hiroyuki Sato
Scram Master, Agile Coach, SRE 　Atsushi Funabashi
Reflection & Agile Evangelist 　Kazuki Mori

Going forward, the three people newly appointed DASA Ambassadors will
work alongside customers and society to drive transformation—focused on business agility and quality assurance—by bringing together DASA’s Value Box with SHIFT’s Agile transformation framework, “Eight Keys.” Through Eight Keys—comprising Development, Organization, Management, Mindset, Culture, Communication, Evaluation, and Recruitment—they will accelerate outreach and contributions to DevOps and Agile communities in Japan and around the world.

【Comments from Mr. DASA CEO Rick Farrenholst】

SHIFT, which has consistently delivered tangible business outcomes by integrating quality assurance with Agile practices, is a natural and trusted partner in advancing DASA’s mission to help organizations achieve scale and high performance.
This partnership goes beyond a simple alignment of methods and approaches; DASA is strongly committed to driving effective, real-world transformation together with SHIFT. By combining SHIFT’s proven frameworks with DASA’s globally honed best practices, we (DASA) are establishing a robust foundation that supports sustainable change.
DASA will work closely with SHIFT to accelerate the adoption and institutionalization of DevOps and Agile across Japan, support Agile and DevOps transformations within SHIFT’s client organizations, and cultivate the next generation of digital leaders.

【Comments from Keizo Akiha, General Manager of SHIFT Agile Promotion Dept.】

SHIFT has developed services that combine Agiles and DevOps based on quality assurance, and has provided results that are directly linked to customers’ business KPIs. Our vision goes beyond simply introducing development methodologies: we partner with organizations on cultural and organizational change to realize “business agility” that nurtures sustainable competitiveness.

We are confident that this partnership with DASA will be a significant step toward bringing globally structured best practices and training programs to Japan and accelerating transformation across domestic enterprises. In particular, by integrating DASA’s structured “Value Box” with SHIFT’s proprietary “Eight Keys” framework and delivering it in forms tailored to Japanese organizations, we will help bridge the gap between on-the-ground execution and executive decision-making.
We will also nurture next-generation leaders through local and international community activities and human resource development to promote collaboration that transcends corporate boundaries. Together with DASA, we will lead the adoption and evolution of DevOps/ Agiles in Japan, and as part of our “SHIFT3000” growth-strategy, we will support the digital transformation of Japanese society.

【SHIFT Agile Solutions】
SHIFT provides comprehensive support for agile transformation from supporting Agile development, to driving enterprise-wide Agile management. For more information, please refer to URL below.

URL:https://info.shiftinc.jp/agile_solution(Japanese Only)
Service-related inquiries:https://service.shiftinc.jp/en/contact//

■“Eight Keys” Agile Transformation Framework
Eight Keys is SHIFT’s proprietary Agile transformation framework, distilled from insights gained across more than 1,000 Agile projects. It comprises eight essential elements to drive enterprise-wide Agile transformation. By tackling challenges at every level—from executive leadership to on-the-ground teams-“Eight Keys” Agile Transformation Framework helps organizations align execution with strategy and deliver sustained results

Eight Keys to Agile Success
1 Development environment: A modern setup that enables daily releases
2 Organizations: Delegateauthority to Product Owners and Tech Leads
3 Management: Timely, flexible allocation of management resources
4 Mindset: Ability to respond quickly to rapid environmental changes
5 Culture: Deep, organization-wide embedding of the product strategy
6 Evaluation: Engineer performance evaluations based on business KPIs
7 Recruitment: Define baseline standards for engineering skills
8 Communication: A centralized, tightly connected communication environment

【About DASA】
DASA is the world`s largest DevOps and Agile industry association. And trusted partner for enterprises seeking to become high-performance digital organizations. It champions practical guidance and talent-development solutions that help build high-performing IT capabilities. Through networking, knowledge sharing, awards, continuous learning, and certifications, DASA contributes to defining the DevOps industry, advancing understanding, and driving its continued evolution.

・Name：DASA
・Representative：CEO Rik Farenhorst
・Address：Stationsplein 45, A4.004, 3013 AK Rotterdam, The Netherlands
・Global Site: https://www.dasa.org/
・Japanese-language website：https://japan.devopsagileskills.org/

Contact
PR Office of SHIFT Inc.
pr_info@shiftinc.jp