Announcement of Acquisition of Club Nets Corporation and ValueOne Co., Ltd.

SHIFT Inc. (“SHIFT,” headquartered in Minato-ku, Tokyo, Japan; Masaru Tange, CEO and Representative Director) announced today that it has decided to acquire a 100% equity interest in Club Nets Corporation (“Club Nets,” headquartered in Shibuya-ku, Tokyo, Japan; Hitoshi Tomiyasu, Representative Director). In conjunction with this acquisition, ValueOne Co., Ltd. (“ValueOne,” headquartered in Shibuya-ku, Tokyo, Japan; Shinsuke Takakuwa, Representative Director), a wholly owned subsidiary of Club Nets, is also scheduled to become a sub-subsidiary of SHIFT.

１. Reason for the acquisition
SHIFT considers this investment to be vital to realizing its growth strategy “SHIFT3000”, which aims to achieve net sales of ¥300 billion. SHIFT has grown its business significantly by strengthening sales, recruitment, technical and M&A. Going forward, in order to maximize the provision of added value to customers and ensure that “SHIFT3000” is realized faster, SHIFT believes it is essential to strengthen the “provide services that generates sales.”

The Club Nets Group has expertise in retaining customers and offers sales promotion services utilizing point systems and LINE. In particular, it has many customers in the energy industry and has a business foundation that is stable and can be expected to grow. In addition, it has a solid track record and know-how in the field of digital marketing. For example, it has earned the leading reputation as a LINE certified partner.

Generally, in service-building, it is essential not only to acquire customers but also to establish them, which leads to an increase in LTV(Life Time Value). The Club Nets Group is developing a sales promotion support service based on a LINE that boasts outstanding UI and numerous users, and SHIFT believes that it will be extremely valuable in digital marketing in the future.

At the same time, the Club Nets Group currently lacks sales, recruitment, and development resources to further expand its business, and SHIFT is confident that the collaboration with SHIFT will accelerate this process.
Club Nets has built a stable financial base through its main businesses of stable point systems business with low customer churn rates and LINE sales promotion business with high-growth potential. The know-how and tools that have been realized are essential for accelerating “SHIFT3000”, and have led to the decision to enter into this acquisition.

Through the participation of the Club Nets Group, the SHIFT Group will strive to realize “SHIFT3000” by strengthening the “provide services that generates sales” and accelerating business growth as a ONE-SHIFT. The SHIFT Group will also continue to strengthen its business model and increase corporate value, in which the growth of the SHIFT Group leads directly to the resolution of social issues.

Please refer to the link below for further information.
Announcement of Acquisition of Club Nets Corporation and ValueOne Co.,pdf